Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine’s results page when it is searched for by someone with local intent. Local intent is typically shown by the kind of phrase someone puts into the search engine’s search field box. Other factors that give the search engines an idea that you are searching for a location-specific result could be your browser’s language or your geolocation.
Email marketing still works. That’s one of the biggest messages that I can impart to my friends with local businesses. A good list of people who want to hear from your business can outperform all other methods of local marketing, sometimes combined.