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The Basics of Local SEO

Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine’s results page when it is searched for by someone with local intent. Local intent is typically shown by the kind of phrase someone puts into the search engine’s search field box. Other factors that give the search engines an idea that you are searching for a location-specific result could be your browser’s language or your geolocation.