Small business

Click to call: A Small Business Owner’s Secret Weapon

For many business owners, the almighty phone call still reigns supreme as the main source of leads. More and more, consumers of all kinds are doing their searching for what they want via their mobile phones, often on a smart phone. Therefore, it is incumbent on the business owner who has a site and/or markets online to be aware of the best way to get your potential customers to reach out and call you.

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When Getting Too Specific with SEO Can Hurt Rankings

I recently worked on a site that was previously well know but had fallen out of the rankings against the competition. What became really obvious was that content that had previously been included with the domain hadn’t been properly moved to a new host so there were lots of 404s and all of the traffic generated by established content evaporated. I grabbed old content from …

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Trackable Phone Numbers Help You Measure Success

In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure the effectiveness of marketing efforts. This works for paid search (PPC), promotions on your site or direct mail. The idea is …

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