Local SEO

When Getting Too Specific with SEO Can Hurt Rankings

October 26, 2022March 14, 2020 by Tenon Search Marketing

I recently worked on a site that was previously well known but had fallen out of the rankings against the competition. What became really obvious was that content that had previously been included with the domain hadn’t been properly moved to a new host so there were lots of 404s and all of the traffic generated by established content evaporated. I grabbed old content from …

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Trackable Phone Numbers Help You Measure Success

April 12, 2021February 21, 2020 by Tenon Search Marketing

In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure the effectiveness of marketing efforts. This works for paid search (PPC), promotions on your site or direct mail. The idea is …

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Is “First on Google” Important for Small Businesses?

April 6, 2021November 28, 2015 by Tenon Search Marketing

I had a client ask me one time, “So, you’re gonna make me first on Google, right?”

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