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Changes to Google Analytics “Acquisition” Section

Some of you might have gotten up this morning and noticed that Google Analytics’ “Acquisition” section got a makeover during the night. The section got the pruning shears and now displays a more streamlined set of the previous items. Their intention, obviously, was to bring more commonly accessed items to the fore while allowing you to access previously readily available items more as options. Let …

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Top 3 Tips for Writing Content

  One of the great challenges that business owners face when writing for marketing efforts is coming up with content that engages their readers and encourages a conversion and a return visit. Tall order, right? Yes, but by working with three basic tenets, you can make your job easier. Write for a specific audience The old saying goes that by trying to please everybody, you …

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