Ever wonder if your website is helping your business make money? I know I do. Putting as much time into my site as I do, I really want to know if all of the effort is paying off. But what if you don’t look at sites and their statistics for a living? Does it seem like it’s just way too much trouble to learn ANOTHER task to take up your time? I thought so. I’m here to show you how to find out simple information about your site without hauling out a bunch of geeky books. Promise.
When Getting Too Specific with SEO Can Hurt Rankings
I recently worked on a site that was previously well known but had fallen out of the rankings against the competition. What became really obvious was that content that had previously been included with the domain hadn’t been properly moved to a new host so there were lots of 404s and all of the traffic generated by established content evaporated. I grabbed old content from …