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Changes to Google Analytics “Acquisition” Section

Some of you might have gotten up this morning and noticed that Google Analytics’ “Acquisition” section got a makeover during the night. The section got the pruning shears and now displays a more streamlined set of the previous items. Their intention, obviously, was to bring more commonly accessed items to the fore while allowing you to access previously readily available items more as options. Let …

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analytics chart

The Basics of Local SEO

Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine’s results page when it is searched for by someone with local intent. Local intent is typically shown by the kind of phrase someone puts into the search engine’s search field box. Other factors that give the search engines an idea that you are searching for a location-specific result could be your browser’s language or your geolocation.

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