For many business owners, the almighty phone call still reigns supreme as the main source of leads. More and more, consumers of all kinds are doing their searching for what they want via their mobile phones, often on a smart phone. Therefore, it is incumbent on the business owner who has a site and/or markets online to be aware of the best way to get your potential customers to reach out and call you.
In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure the effectiveness of marketing efforts. This works for paid search (PPC), promotions on your site or direct mail. The idea is …
I had intended to get part II of this series out much sooner than now but I haven’t. So I think our best option is to go on the assumption that some of you have done some marketing and some have not. Being the middle of October, those of you who have put off doing marketing could be in need of more expedient measures so …