If you are a retail store and you don’t have a solid plan to get more sales this Christmas season, it’s not too late. If you’re reading this in November, then sorry, it actually is too late. However, if this is August (and last I checked it still is), go ahead and get yourself a cup of coffee and sit down with me at the table. We’ve got notes to make. Every year you tell your self that you’re going to hit it out of the park but you get busy and December rolls up before you know it and steamrolls you. This year is going to be different.
Email marketing still works. That’s one of the biggest messages that I can impart to my friends with local businesses. A good list of people who want to hear from your business can outperform all other methods of local marketing, sometimes combined.