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Web Analytics for Busy Business Owners

Ever wonder if your website is helping your business make money? I know I do. Putting as much time into my site as I do, I really want to know if all of the effort is paying off. But what if you don’t look at sites and their statistics for a living? Does it seem like it’s just way too much trouble to learn ANOTHER task to take up your time? I thought so. I’m here to show you how to find out simple information about your site without hauling out a bunch of geeky books. Promise.

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The Reality of “Word of Mouth”

“We get most of our referrals by word of mouth.” I realized that I had said that the other day and began to wonder what “word of mouth” referrals mean to a business. It is common knowledge that word of mouth is the best form of marketing. It implies a direct verbal testimonial from one person or group to another. I can’t imagine a better …

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christmas retail marketing planning

Make A Marketing Plan For Christmas 2017: Part 2

I had intended to get part II of this series out much sooner than now but I haven’t. So I think our best option is to go on the assumption that some of you have done some marketing and some have not. Being the middle of October, those of you who have put off doing marketing could be in need of more expedient measures so …

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