Small business

Top 3 Tips for Writing Content

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  One of the great challenges that business owners face when writing for marketing efforts is coming up with content that engages their readers and encourages a conversion and a return visit. Tall order, right? Yes, but by working with three basic tenets, you can make your job easier. Write for a specific audience The old saying goes that by trying to please everybody, you …

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The Basics of Local SEO

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Local SEO is a set of ever-evolving techniques that are used to rank a local business or organization higher on the search engine’s results page when it is searched for by someone with local intent. Local intent is typically shown by the kind of phrase someone puts into the search engine’s search field box. Other factors that give the search engines an idea that you are searching for a location-specific result could be your browser’s language or your geolocation.

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