Paid search is exactly what it sounds like.
Our PPC management helps North Carolina businesses reach local customers faster through strategic Google and Bing Ads campaigns.
Why Use Local Paid Search to Market Your Business?
PPC is an ideal strategy when launching a new service or location, as it provides immediate visibility in search results. It is particularly beneficial for businesses that require quick lead generation while their SEO efforts are still developing. Additionally, PPC offers measurable ROI and allows for precise control over advertising spend, ensuring that marketing budgets are allocated efficiently. This approach enables businesses to adapt their campaigns in real-time based on performance metrics.
How Does Local Paid Search Work?
A user types in a phrase that they’re looking to find out more about. Up pops a bunch of text and photos and videos and what not that are “related” to the person’s search. Some of it is ads and some of it is not.
Here’s a simple map to get you started. Imagine you just searched for “mirrorless digital camera” and you now see this:
Short and sweet, red denotes shopping ads, the green section shows text ads and the results in white are non-paid and are considered the authoritative pages on the web on their particular subject, in this case, mirrorless digital camera. Paid search gives you on-demand visibility.
There’s more to it than that and Tenon can help you make sense of it all. We are AdWords Certified so if you decide to advertise this way, we can help you make the most of it.
Get more info at Tenon SEM’s Google Business Profile. Then contact Tenon SEM and level up your business lead generation.
How PPC differs from organic SEO
PPC, or pay-per-click advertising, offers immediate visibility and traffic for businesses by displaying ads prominently on search engine results pages, whereas organic SEO focuses on improving a website’s ranking through content optimization and backlink strategies over time. While PPC delivers quick results and is often used for time-sensitive promotions, organic SEO requires a longer-term commitment to sustain visibility and rankings without ongoing costs per click. Additionally, PPC ads can be precisely targeted to specific demographics and geographic areas, making them an effective tool for local marketing. In contrast, organic SEO builds credibility and trust through consistent, relevant content and user engagement, ultimately fostering a sustainable online presence.