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Trackable Phone Numbers Help You Measure Success

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In a previous article, I talked about using targeted paid search to drive phone calls to your business. It is one of the most direct methods that you can use to generate quality phone leads. Now, we discuss using trackable phone numbers to measure the effectiveness of marketing efforts. This works for paid search (PPC), promotions on your site or direct mail. The idea is …

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Using Paid Search for Greenville, SC area businesses

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Using local paid search marketing campaigns to market your business is perhaps the fastest way to drive much more traffic to your web presence. Many businesses in the upstate dive right into advertising through Google AdWords or Microsoft Ad Center because the basic setup of paid campaigns is so simple. The hard reality of paid search, also known as SEM or search engine marketing, is …

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