Georgia-based IP audio technology company Wahsega Labs knows that to sell their products, people have to know about them. So they set out on an ambitious mission to spread news, white papers, blogs and any other useful publication anywhere a potential customer might be. Management recognized early on that their products fit well with both large and small facilities so outreach channels were carefully researched to touch niches ranging from technology integrators and installers all the way up to state and federal governmental facilities.