With more than 20 years of experience with search marketing to a wide variety of business verticals, we know that your business needs the right marketing efforts designed to fit your budget and target your areas of opportunity. Tenon can develop a program that utilizes your internal resources to their fullest while providing extra help where you need additional expertise and time commitment.
As a business owner or thought leader in the local search marketing space, keeping up with online marketing’s ever-changing landscape can be an overwhelming burden. Tenon’s search marketing specialists work together to keep current with the latest trends so that we can build the right plan for your business.
Tenon Search Marketing Services
Local paid search advertising allows you to display targeted ads to potential customers at the exact moment they’re searching for your products or services. Through platforms like Google Ads and Bing Ads, we create highly focused campaigns that appear in search results, reaching people in your specific geographic area who are ready to make purchasing decisions.
Without a strategic PPC campaign, your competitors are capturing valuable search traffic while you remain invisible. Each day without paid search marketing means missed opportunities as potential customers click on competitor ads instead of finding your business. Meanwhile, your competitors are building brand recognition and customer relationships through their consistent paid search presence.
After implementing our managed PPC services, your business gains immediate visibility in search results for your most valuable keywords. You’ll see a steady flow of qualified leads visiting your website, calling your business, or requesting quotes through your online forms. Our data-driven approach ensures your ad spend generates optimal returns, with detailed reporting showing exactly how your campaigns are driving business growth.
Local content marketing involves creating valuable, relevant content that speaks directly to your community’s needs and interests. From informative blog posts and guides to engaging videos and infographics, we develop content that positions your business as a trusted local authority while attracting organic search traffic and social media engagement.
Businesses that neglect content marketing miss countless opportunities to connect with potential customers throughout their buying journey. Without fresh, engaging content, your website becomes stagnant and fails to attract organic search traffic. Your competitors who regularly publish helpful content build stronger relationships with prospects while your business remains unknown to many potential customers.
With our local content marketing services in place, your website transforms into a valuable resource for your community. You’ll see increased organic traffic as your content ranks for relevant local searches, higher engagement on social media as people share your helpful articles, and improved conversion rates as potential customers gain confidence in your expertise. Your business becomes known as a go-to source of information in your industry and local area.
Local SEO is a specialized approach to improving your business’s visibility in location-based searches. We optimize your website, Google Business Profile, and online citations to ensure your business appears prominently when local customers search for your services. This includes optimizing for “near me” searches, local keywords, and map results.
Without proper local SEO, your business is essentially invisible to the majority of local customers searching online. Even if you offer exceptional services, potential customers can’t find you if you’re buried on page three of search results. Poor local SEO means losing business to competitors who have optimized their online presence, regardless of their service quality.
After implementing our local SEO strategies, your business consistently appears in the top results for relevant local searches. Your Google Business Profile attracts more clicks, calls, and direction requests. Your website sees increased traffic from local searches, and you begin capturing customers who previously went to competitors simply because they were more visible in search results.
Social media marketing extends your business’s reach and engagement through strategic presence on platforms where your customers spend their time. We create and manage engaging social media content that builds community, showcases your brand personality, and drives meaningful interactions with current and potential customers.
Businesses that ignore social media or maintain ineffective profiles risk appearing out of touch or unreliable. When potential customers check your social media presence and find inactive accounts or poor engagement, it can damage their confidence in your business. Meanwhile, competitors with active social media presence continue building relationships and trust with your potential customers.
After implementing our social media marketing strategies, your business develops an engaged online community. Your followers actively interact with your content, share your posts, and become brand advocates. Your social media presence drives website traffic, generates leads, and provides social proof that helps convert prospects into customers. You’ll see improved customer service through social channels and greater brand awareness in your local market. Social media is also an organic search marketing enhancer. Organic search engine marketing can use social media to help create backlinks through social shares.
Email marketing provides a direct line of communication with your customers and prospects, allowing you to nurture relationships, share updates, and drive sales through targeted messaging. We create personalized email campaigns that engage your audience with relevant content, special offers, and timely communications that keep your business top of mind.
Without effective email marketing, you’re missing opportunities to stay connected with customers and drive repeat business. Your competitors are regularly engaging with their email lists, building loyalty and generating sales, while your business risks being forgotten between purchases. You also lose valuable data about customer preferences and behaviors that could inform your marketing strategies.
With our email marketing services, you build a valuable asset in your subscriber list while maintaining regular, meaningful contact with customers. Your open rates and click-through rates improve as subscribers engage with your relevant, well-crafted content. You see increased repeat business and referrals as your email campaigns nurture customer relationships and drive action.
Professional branding and design services create a cohesive visual identity that communicates your business’s values and unique selling propositions. We develop comprehensive brand guidelines, create memorable logos, design engaging websites, and ensure all your marketing materials maintain consistent, professional quality that resonates with your target audience.
Businesses with inconsistent or outdated branding often struggle to build trust and credibility with potential customers. Poor design can make your business appear unprofessional or outdated, causing potential customers to choose competitors who present themselves more professionally. This is particularly damaging in today’s digital-first marketplace where first impressions are often made online.
With our professional branding and design services, your business projects a polished, trustworthy image across all channels. Your website, social media, and marketing materials work together to create a memorable brand experience that builds credibility and trust. Customers recognize and remember your brand, leading to increased referrals and repeat business.
Get more info at Tenon SEM’s Google Business Profile. Then contact Tenon SEM and level up your business lead generation.